Billy Goat’s Beard & Co. was founded in 2020 by Robert and Ashton Held, a passionate husband-and-wife duo with a shared vision of creating high-quality, all-natural skincare products. Robert, an Army veteran, and Ashton, a devoted entrepreneur, combined their strengths and experiences to build a brand rooted in care, integrity, and a commitment to natural ingredients. Their journey began before the pandemic, which quickly changed the direction of the business. With a deep desire to offer products that not only nourished the skin but were also safe, effective, and made with love to help their children’s skin heal from eczema, Billy Goat’s Beard & Co. was rebranded into Pure Folk Naturals.

Robert’s military background instilled in him a deep appreciation for discipline, resilience, and a no-compromise approach to quality, values he brings to the business every day. Ashton, with her entrepreneurial spirit and dedication to wellness, focused on creating a product line that reflects their shared commitment to sustainability, purity, and self-care. Together, they set out to craft skincare solutions that are free from harsh chemicals, using only the finest organic and natural ingredients to support healthy, glowing skin. Their goal is simple: to create a brand that provides pure, effective skincare for all ages while supporting the well-being of their community.